Gourmet Partners - Consultancy has been collaborating with Biladi for over two years. Implementing a sales and commercial strategy, we next utilised our network of contacts to drive sales and develop marketing. As a result, the Biladi brand has been successfully established and is growing within the UK.
With the plan in place, Gourmet Partners - Brand Builders is focused on Biladi’s business operations, expanding distribution channels, and establishing strong retailer relationships within the UK’s Speciality Food and Wellbeing sectors. Our goal is to secure partnerships with several high-end UK retailers.
Biladi is a dynamic and ethical company dedicated to producing authentic, natural, high-quality Lebanese products.
The Biladi product range provides a variety of savoury and sweet spreads with distinctive flavour combinations and all their products have received Great Taste Awards
Tahini - Made from the best quality, traditionally stone-ground sesame seeds grown in the renowned Al Qadarif region of Sudan. Great Taste Award - 1 gold star
Tahini with Carob – Naturally sweet carob molasses (a superfood) blended with tahini. Great Taste Award - 3 gold stars "This is a wonderful and interesting flavour, complex and different. You get the toffeeish note, buttery and rich, then the sweetness, then a hint of savouriness from the tahini. A great new product which will not only be useful for vegans but for anyone who enjoys their food and delights in finding new flavours."
Tahini with Chocolate - Dark chocolate blended with sesame tahini. A naturally low-fat sweet spread made of tahini and rich cocoa powder, blended with stone-ground sesame seeds, grape molasses, and coconut oil. Great Taste Award - 2 gold stars "This is sensational. A divine and perfectly balanced combination of top-quality chocolate and fabulous sesame, a luscious texture and a compellingly moreish flavour. We were reduced to grunts of appreciation! It smells and tastes fabulous; the appearance is glossy and inviting and the whole thing is a miracle of culinary alchemy."
Tahini with Grape - A naturally sweet spread made from creamy tahini blended with fragrant grape molasses. Great Taste Award - 3 gold stars "This is stunning! We are all looking at each other with huge smiles - the sort of smiles we have when we know we've tasted a stunning product. The grape molasses adds a sweet-sour tamarind type element to this tahini and the bitterness from the sesame seeds brings it all together in a creamy, sweet confection that we would like to bathe in! Seriously wonderful and so very clever."
Za'atar in virgin olive oil - Aromatic thyme mixed with roasted sesame seeds, zesty sumac and virgin olive oil. Great Taste Award - 1 gold star
Spicy Za'atar in virgin olive oil - Aromatic thyme mixed with roasted sesame seeds, zesty sumac and virgin olive oil, with an added kick of paprika. Great Taste Award - 1 gold star "This is a wonderful, complex and different flavour. You get the aromatic thyme coming through, supported but not overpowered by the spices. It is a great new product that will be useful for vegans and anyone who enjoys their food and delights in finding new flavours."
About Biladi
The name "Biladi" means "from the land." Childhood friends founded the company from a small, beautiful village in the South of Lebanon. Inspired by the social Lebanese spirit of sharing delicious and healthy food, they are on a mission to introduce their strong food values and understanding of excellent quality ingredients and flavours to the world.
Lebanese food is known for being delicious, diverse, and one of the healthiest cuisines. It incorporates fresh ingredients, spices, and flavours. Key components such as Za'atar and Tahini highlight the increasing popularity of Lebanese recipes among food enthusiasts worldwide. Biladi is committed to playing its part in creating a sustainable future by ensuring that the natural ingredients used to make its products are minimally processed.